B2B Marketing Specialist
Urbio
At Urbio, we are accelerating the decarbonization of cities globally by improving the way their energy systems are planned. Our mission is to empower the key actors of the energy transition with next-generation software for designing future-proof systems that heat, cool and electrify buildings.
We’re looking for impact-driven people to build together a globally leading software company that counteracts climate change.
About the job
You are a forward-thinking, enthusiastic and hands-on B2B marketer
We are looking for a Marketing Specialist responsible for developing, executing and monitoring Urbio's marketing strategy to reach objectives from brand awareness to product promotion. The role requires developing a holistic understanding of the business to drive both short & long-term company growth. With a data-driven mindset, and outstanding oral, written and visual communication skills, you rely on sales insights and user feedback to achieve company goals.
Responsibilities
Your tasks are to...
- refine and execute the company's marketing strategy
- measure and report the effectiveness of the plan with marketing analytics
- produce appealing visual and written content for energy providers and consultants in DACH and Western Europe and share it through relevant channels
- empower the sales team with outstanding marketing material (pitch decks, customer referrals, case studies, brochures, videos, infographics, blog posts...)
- manage Urbio's online presence (website, social media, content marketing...)
- identify and organize lead-generation events both online and at key in-person events
- develop optimization strategies that increase the company's search engine results rankings
- work closely with the commercial team to stay up to date on customer and market insights, and understand why customers use Urbio
- ensure consistent use of branding across the company and in outward facing content
- collaborate with the product and customer success teams to effectively communicate product developments to customers
- build relations with journalists, energy media, and sector organizations in target markets and contribute to the preparation and dissemination of press releases
Qualifications
For this position you need to...
- have 3+ years experience in B2B SaaS marketing
- have exceptional communication skills in English and German or French, and demonstrable experience in preparing written and graphical content
- have in-depth knowledge of digital marketing, market research methods and analytics tools
- have previously set up or maintained a website (e.g. on Wix, Wordpress...)
To thrive in this position, you also need to enjoy a fast-paced scale-up environment and have the following personality traits:
- passionate about climate, energy and digitalization and eager to communicate on those topics
- positive, dynamic and high-energy personality, with the ability to flexibly adapt to changing priorities
- proactive, entrepreneurial, and results-oriented with a strong sense of ownership
- ability to work independently while aligning with the broader team on goals & expectations, and give and receive constructive feedback
- ability and desire to maintain high-quality, detail-oriented work while moving fast and on short deadlines
You’re a great fit if you...
- have experience working with startups, particularly in the technology space
- have a solid understanding of the energy sector, including current challenges and opportunities related to the energy transition
- have graphical design and video editing skills
- have experience driving brand development
Offer
We offer you a position that allows you to constantly acquire knowledge on the topic of energy and climate change, gain practical experience in a deep-tech software company, while exchanging regularly with colleagues and customers. Furthermore, your creativity is constantly solicited and challenged.
Working at Urbio provides you with many learning opportunities in a highly motivated and qualified team, as well as ample career development opportunities. This is also your chance to gain experience and earn equity in a fast-growing startup that targets an emerging international market.
Our core motivation at Urbio is to reduce the adverse impacts of cities. Your work has thus the potential to considerably improve many aspects of cities worldwide and will in particular allow cities to adopt more sustainable pathways.
Plus, special perks include:
- CHF 2'000.- stipend to build your workstation
- 50% public transport costs subsidized in Switzerland
- 25 days holiday, plus public holidays
- 4 weeks "work from anywhere"
- access to co-working sites across Switzerland
- creative team offsites - from mountain chalets to urban settings
- last but not least: be part of a diverse, united team on a crucial mission (meet them here!)
Location & time
- We meet 2+ days per week in our office in Sion and/or co-working spaces in Zurich or Lausanne.
- We’re seeking someone to join our team at the soonest availability.
- This is an unlimited, full-time position.
Click on the "Apply" button above to access the application form.