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Digital Marketing Manager

Evolve Energy

Evolve Energy

Marketing & Communications
London, UK
Posted on Thursday, October 26, 2023
Kraken is the technology tentacle of the Octopus Energy Group.
Kraken Technologies is a company within the Octopus Energy Group which licences the Kraken software and its associated operating model to clients. Current clients are both the Octopus Energy Retail businesses around the world as well as external energy clients such as Good Energy, Origin, EDF, E.ON, Eni Plenitude & Queensland Energy - with many more expected to join over the next few years!
We know our customers and our warm sales leads very well and now we are looking for someone to help build the brand in a digital world, and to help nurture leads and engagement with the right future customers. This tight-knit industry is hyper-connected and known for having a slow moving, conservative mindset. But they know that the future of energy means there are big changes on the horizon.
We are seeking a creative, analytics-driven, Digital Marketing Manager who will be key in helping to track, understand and influence these potential change-makers!
We don’t have a lot of data to work with, at the moment. And we don’t have many digital marketing tools in place. We’re looking for the right person to recommend and put digital marketing in place from the ground up.
This is an exciting and creative role where you will be helping to find, target and change the minds of the people that will transform the future of energy!

What you'll do

  • Review existing digital work and evaluate what's working well and what we could do better
  • Collaborate with our Sales and Product Marketing teams to understand how we segment the market and help create digital buyer personas to ensure we have a super sharp targeting approach online
  • Understand and gather information on the triggers and signals of our buyers through data tracking and insight
  • Plan, implement, and monitor digital marketing campaigns to raise brand awareness and reach for Kraken amongst its audiences, particularly using LinkedIn, Google, and trade media
  • Work with Product Management to launch new modules and features
  • Have an excellent understanding of what works in digital creative and you’ll help make sure our product messages work beautifully with how we talk about the brand online
  • Contribute to and build captivating content marketing, both written and video
  • Run lead nurture campaigns to key decision makers, C-suite audiences and influencers, to understand what really engages them, track the data into our CRM, Hubspot, and make recommendations for how we build on this insight
  • Monitor campaign performance, establish benchmarks and act quickly to make changes in the moment to continually test, learn and optimise performance
  • Manage ongoing website improvements, SEO and dramatically improve the organic search position for Kraken

What you'll need

  • A background in Digital Marketing roles ideally for 4+ years
  • In-depth knowledge of social media platforms, Google and LinkedIn, web analytics and best practices
  • To be data-driven with a background in tracking and analysing people’s digital footprints along their journey in discovering brands
  • To have SEO experience specifically with keyword research, link analysis, page analysis, and content analysis
  • Good understanding of B2B marketing practices, ideally also ABM.
  • Some understanding of SaaS or software businesses, or the energy industry, would be beneficial but not essential

Why else you'll love about us

  • Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!
  • Octopus Energy is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We won best company to work for in 2022, on Glassdoor we we're voted 50 best places to work in 2022 and our Group CEO, Greg has recorded a podcast about our culture and how we empower our people
  • Visit our perks hub - Octopus Employee Benefits
We would prefer someone who can work in our London office but will consider remote candidates. However, you do need to be able to work in the UK.
We're very excited to be growing our team. We're looking for skills and experience to help shape and define the future of not only our team, but the wider business at a global scale. If you're reading this and grinning, please apply! There are huge challenges to tackle, and we need amazing people who are keen to get stuck in.
If this sounds like you then we'd love to hear from you.
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.